Far from being outdated, They Live is now more relevant than ever.
While I probably would have cast someone other than this professional wrestler as the hero, John Carpenter must have thought he could entice action adventure fans into watching this science fiction satire with “Rowdy Roddy” in the lead role. That would also explain the obligatory (and marathon-length) fight scene that occurs after the scene above.
Hmm. Those are profit-driven decisions, John.
In the tradition of the cheesiest action movies of all time, here’s one of the most memorable lines from They Live:
The whole plight-of-a-blue-collar-working-class-Joe-trying-to-find-a-job schtick in the first act would be much more believable in 2013 than it was during the economic boom of the 1980s, but on the plus side it was accompanied by a nice bluesy soundtrack.
There are two kinds of people who like this movie: Those who see it as harmless exploitative schlock; and those who consider it a brilliant metaphor for the reality we live in, right up there with The Matrix. (The second group could be broken down, however, according to political affiliation.)
Whichever group you might belong to, if you haven’t seen it yet, you should.