“You can’t judge a book by its cover.” We all know the cliche is true. And yet when we’re browsing for a good book, we forget or ignore that wise adage (I’m including myself here). I’ve made perhaps every mistake an indie author can make in this business, and one of them was publishing a novel with a weak cover design.

Subsequently I learned a few things about Photoshop, and took more time, making the cover better…but it still wasn’t great. Same goes for a few of my e-books.

Recently Virtual Pulp has enjoyed working with Logotecture, who designed the cover for the newest Retreads novel False Flag, and replaced the cover design for the first novel, Hell and Gone.

We’ve found them to be accommodating, fast, reasonably-priced…and, best of all, Logotecture does darn good work.

The paperback version of False Flag will be published soon, and this is what it looks like. You can see they added the barcode already. From the tinting to the font, the designer did it all right the first time with no suggestions from us. He just knew what it should look like.

We are very fortunate to have found Logotecture and can’t recommend them highly enough. Whether you need a cover for a new book, a redesign for an old cover, formatting of a manuscript, banners or advertising art, they’ve got you covered.